Above is John McCain's campaign poster from the 2008 presidential election with running mate Sarah Palin.
Here is McCain's opposing candidate, Barack Obama's campaign poster from the 2008 election.
I find that Obama's poster is much more effective than McCain's for a number of reasons. One, it has a picture of him on it, giving a face to the possible leader of the United states. Two, it has the campaign slogan "Yes we can" on it, giving people confidence in their vote for Obama. Also, it says to "vote Obama" which at the very least will make some kind of mental impression on the reader. McCain's poster has none of these things, there is only the last names of the candidate and his running mate with the campaign website at the bottom. It appears that the only graphic on this poster is seven little stars making up the big dipper constellation, which to me, and probably many other viewers of this poster, has no influential power at all.
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